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Nike Paris, House of Innovation 002

Prize(s) Honorable Mentions
Company L'Observatoire International
Lead Designers Hervé Descottes
Other Credits Nike
Completion Date July 14th, 2020
Project Location 79 Av. des Champs-Élysées, 75008 Paris, France
Project Link View
Entry Description

For the Nike Flagship store on the Champs Elysées, Paris, L’Observatoire International worked with the Nike Design team to craft a lighting response that spoke to the brands foundations and paved its way for its future identity on the Champs Elysées; fusing the dynamism of a sports arena with the sensitivities of the Parisian Avenue. Lighting needed to be adaptable, transformative, and technical. It needed to connect the physicality of sport, the theatre of watching it in play, and the tangibility of the product on display.
The lighting response was a construct of many layers. The first; a fixed layer of lighting that expressed the architecture and the parameters of the building. The second; a multi-tiered layer of flexible ambient and dynamic lighting that allowed the space to adapt in use. The final layer, integrated and localized, allowed the emphasis of specific product displays and the expression of feature details.
Lighting is layered. It is dynamic. It is immersive. It blurs boundaries. Built like a sports facility, operated like a theatre, experienced by everyone.