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SKP-S

Prize(s) Honorable Mentions in Fashion Lighting Design
Company Light IQ & Studio Illumine
Lead Designers Gerardo Olvera and Azlan Nazam
Other Designer's names Veronika Labanc, WP Yin, Eric Zhang
Other Credits Sybarite and Gentle Monster
Completion Date October 2018 - November 2019
Project Location Beijing, China
Entry Description
This unique and extravagant retail environment was intended to disrupt the way we experience luxury retail:a futuristic utopia to showcase global luxury brands. Light IQ & Studio Illumine were challenged to design to a programme of 12 months from concept to completion in Beijing. Lighting design had to be innovative but practical as the retail avenues are intended to change content every 4 months. Innovative solutions include corridors with 10 lux average, in order to maximise exposure of shopfronts, as well as white-tuneable lighting, in order to connect the customer experience with the time of the day. New designed signages are a significant departure from the conventional way of signage lighting.Tenant's guidelines produced, ensure maximum contrast between circulation lighting and store interior views. Art installations, robots and futuristic props assisted in the look of the areas, designed to showcase the peak of high technology.These installations serve as the perfect backdrop for social media interaction. Equipment were locally sourced, individually approved and tested to avoid compromise in quality. Upon installation, meticulous adjustments and refocusing were made on site.