KitKat Chocolatory

Lead Designers Rafael Leao

Entry Description

This store was designed to be the first KitKat flagship Nestlé opened globally. Aiming the public interaction, the client can customize his chocolate, play games, take pictures in the store window swing, and extend his experience in a VR system.
The lighting concept incorporated this playful experience in the ambient lighting with two different approaches. The first relates to the ambiance, creating a dialogue between lighting and architecture with the brand in mind. The store catchphrase “create your break” was used as a motive for the lighting fixtures distribution where track lights represent the pieces of a broken kitkat on the ceiling. All originates from a lit display of a broken kitkat, and covers the entire room. Light openings were incorporated in the red pipes inviting the client to walk through the connected displays.
The second approach relates to the clients’ perception of exclusivity and enhancement of the shopping experience. A DALI automation unit, together with a timer, makes all lights pulsate. This breathing effect can also be triggered when a client enters the VR cylinder, called pick & mix.
Pendants over the lounge areas invite the client to relax and enjoy.