The general concept proposed was to define a new minimalist layout, allied to a lighting with scenic characteristics. The goal was to promote greater products prominence and company brand enhancement.
Metal structures, products and pictures of most emblematic works were highlighted by 3000K narrow beam projectors.
The 4000K CCT was used just in the company logo to provide a subtle contrast among the other environment items.
To standardize the overall visual perception, RGB were used as indirect and diffuse lighting. In this way it was possible to "camouflage" the less important elements, maximizing the highlighting of the points of interest by white light contrast. The entire installation has been painted white to ensure the desired lighting effect.
In addition, the purpose of diffuse lighting was to create a background to make the photometry of each exposed luminaire visible.
To complete the proposal, each luminaire can be activated individually via lighting control system, through a main screen or through the Smartphone app (Android or IOS). This allows the user experience to be positively maximized, making the visit more didactic.