Prize(s) Winners in Visitor Experience & Museum Exhibition
Lighting Design/Product Company Michael Grubb Studio
Lead Designers Michael Cascarino
Other Designer's names Abbie Hill, Daniela Cordova
Architecture Company RKD
Interior Design Company Dalziel & Pow
Client Diageo
Photo Credits FRENCH+TYE
Other Credits Rockbrook AV, FESP, Geoghegan Electrical, Cod Steaks
Completion Date March 2024
Project Location Dublin, Ireland
Entry DescriptionIngredients is a new immersive experience that brings visitors into the very heart and soul of the brewing process. Positioned at the beginning of The Guinness Storehouse visitor experience, the project creates a multisensory, experiential journey that introduces and then deconstructs the famous brew into the four powerful ingredients – hops, barley, yeast, and water.
The Lighting Design was developed in conjunction with lead branding innovation studio, whose vision for the project was to celebrate the farming process where each ingredient is nurtured, selected, and treated with care and creativity to get Guinness right every time.
The brief for the lighting design was to blend seamlessly with the multi-sensory Ingredients space, giving prominence to the natural ingredients and celebrating each with light while maintaining the original brand guidelines for lighting that the studio created and adhered to since our first project with the Guinness Storehouse in 2013.
We believe the success of the lighting design was achieved thanks to the deeply collaborative process with the client and the design team, as well as the careful and balanced approach to lighting, supporting each of the four ingredients with its own atmosphere and character.
Sustainability ApproachFor the project we tried to follow the clients lead for both authenticity as well as sustainability. For the ingredients that meant that if the barley was going to be real it needed to be cultivated in a restorative way. For the lighting this was very much about product selection and embracing the darkness of the site. Not only did this help support the design identity of the Guinness brand but also means less energy usage for the site and we are able to be more particular on how and where we pulled focus.
We also worked closely with lighting suppliers to ensure that specified fittings were selected based on circularity, TM65, and TM66 ratings, with a preference for local manufacturing and supply. This approach ensured the sustainability of the lighting scheme. As a result, all the light fittings in Guinness Ingredients can be reused and updated for a minimum of 10+ years.
