Letras HQ

Lead Designers Mariana Novaes

Entry Description

30km of flexible hosepipes hand-braided by local artisans set the tone for LETRAS HQ, an IT office responsible for the most accessed lyrics site in Brazil. A cheerful and welcoming atmosphere was worked through the interaction between light and materials, prizing well-being. The brand’s colors and tactile elements are highlighted, enhancing a visual and kinesthetic spatial experience. The star that shapes Letras’ logo was the starting point for the modular ceiling design, where linear fixtures with recessed diffuser are integrated into the triangular modules and led profiles highlight some of them through indirect lighting, creating an irregular texture of light and shadow. The decompression area received an installation of luminous signs that share the titles and lyrics of the most accessed songs of the different musical genres hosted by the site, creating dynamic light, text and color effects in the crystal hosepipes panel that serves as backdrop for the kitchen and game area.