One Culver Atrium Art Display

Lead Designers Joshua Vanblankenship

Entry Description

The One Culver digital display is an integrated interior-facing media experience designed by StandardVision to activate LBA Realty’s re-vamped atrium design at the former Sony Pictures Building in Culver City, California. Suspended above the light-filled main entrance, the One Culver display addresses Gensler’s primary design feature - a stepped communal terrace. Rising from the atrium floor, the terraces re-imagined how people inhabit this space, injecting new rhythm into the atrium with the media display acting as a dynamic digital hearth. The digital display allows natural light to permeate through by using a feathered design and custom product which embraces the atrium's large volume. This unique approach increased impact and effective size while maintaining the client's budget.
StandardVision is proud to have been able to collaborate on such an interesting project through all stages of design, procurement, installation and content curation.