RODEO by Beta-Calco

Lead Designers Serge Cornelissen

Entry Description

RODEO is characterized by paired spotlights perched on the top side of a high-performance linear light, creating a multi-functional system that serves a variety of lighting needs. The innovative Rodeo Flip design expands the sphere of adjustability in the spotlights allowing Rodeo to adapt to various space layouts and deliver the light exactly where it is needed.
The modular system combines 3 light sources into an all-purpose luminaire providing low-glare ambient light using direct and indirect light, and task or accent illumination via spotlights. With the spotlights mounted on the top side of the linear profile instead of below, Rodeo inconspicuously performs without encumbering the sleek design of the linear profile. Each spotlight has a 355° rotation range and a 180° flip so each cylinder can be manoeuvered to either side of the linear profile, making Rodeo particularly suitable for retail applications where visual merchandising is constantly changing. For a visually enticing effect, lustrous anodized trims and bezels are complemented by 12 body finishes including metallic sheens that balance out functional forms and wood grain for a natural aesthetic.

Company Description

Since 1941, we have held a passion for designing cutting-edge professional lighting that changes how spaces are illuminated while upholding the enduring principles of quality and craftsmanship.

Our objective is to work in lockstep with our clients by developing innovative products that meet their variegated design needs. Furthermore, our manufacturing infrastructure allows us to scale products and satisfy niche requirements.

Our customer-centric approach to service and product design is the basis of our reputation and how we have become a key lighting supplier across the globe.