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365 Pop Up and Fashion Therapy Room

Prize(s) Winners in Fashion Lighting Design
Company Mingrone Iluminação
Lead Designers Antonio Carlos Mingrone
Architecture Company SIAA Arquitetos
Client Shopping Iguatemi São Paulo
Photo Credits Pregnolato & Kusuki
Project Location São Paulo
Company Link View
Entry Description

The Iguatemi São Paulo Shopping Center is a point of reference in fashion and renowned international brands. It has exclusive environments to cater to luxury-market clients. In the technical lighting project for these shopping spaces, the aim was to appreciate the products on display and provide an intimate, sophisticated atmosphere.

At the entrance of 365 Pop Up, the light comes together with works of art by different visual artists. All over the store, minimalist light fixtures communicate in harmony with the contrasting surfaces of the environments, such as natural wood and aluminum, proposed by the architecture firm.

The Fashion Therapy Room, in turn, offers an even more customized and exclusive service. At the central space, the round light fixture encloses and circumscribes the environment in connection with the architectural design. The project allows the creation of different lighting scenes that can be activated according to the experience provided to each client: from a welcome tea to a private fashion show. The fitting-rooms can emulate the light of different times of the day—morning, afternoon, evening. All this experience in an indoor environment.
Company Description

Mingrone Iluminacao is an architectural office specialized in lighting design. Created in 1993, it has more than 4.500 lighting design projects in its portfolio, with a team of above 40 collaborators from several backgrounds.