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Urban Bloom_Galleria Timeworld Daejeon

Prize(s) Winners in Exterior Architectural Illumination
Company CA PLAN
Lead Designers Seung young Jung
Other Designer's names Byungku Yoon, Haeun Lee, Yunghun Bang, Eunjoo Yoo
Architecture Company CA PLAN
Interior Design Company CA PLAN
Client Hanwha Galleria Timeworld
Photo Credits CA PLAN
Other Credits Exhibit Korea
Completion Date 23.12.2020
Project Location 211, Daedeok-daero, Seo-gu, Daejeon, South Korea
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Entry Description
Completed in December 2020, the URBAN BLOOM is a remodeling project of the Galleria Department Store, a landmark in Daejeon built in the 1990s. Covering the façade, 5700 petal modules of nature-inspired concept were all designed in different shapes and sizes through algorithms, and LED modules were installed at the center of the flower to create media façade. The light diffusion cover of LED modules was designed in the shape of mini petal module to make it invisible during the day. Therefore, it dimensionally visualizes every 12-sided polygon in the sunlight while the entire building becomes 5700 pixel media when all LED modules in the center of petals lit up at night.
With a spacing of 1.5m, 5700 pixel covers the architecture with low pitch luminous dots. Media façades were intentionally displayed at a low resolution rather than sharp definition to make it look like a luminous body at a close range while producing concrete features at a distance, resulting in the reversal effect depending on a point of sight. Natural light and artificial light stay continuously in the façade of Urban Bloom, changing in various ways over time and space.
Company Description
CA PLAN is a space design studio formed by design experts from various fields such as visual, industrial, interior, and architecture.CA PLAN designers always develop creative designs through new attempts and maximize synergy to create better space by the fusion with different fields. We pursue moving and alive deliverables and have strength in building computations and algorithms to achieve them. Through these design methods, new attempts, and challenges, the design by CA PLAN has a strong identity as a team for alive, sustainable, and interactive space.