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Harmay Xidan

Prize(s) Winners in Fashion Lighting Design
Company Studio Illumine
Lead Designers Carlos Galan
Other Designer's names Jimmy Van, Eric Zhang
Interior Design Company AIM Architecture
Client Harmay
Photo Credits Harmay, AIM Architecture
Completion Date May 2021
Project Location Beijing, China
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Entry Description
A lighting scenario of dramatic contrasts is created for the latest Harmay Xidan store.

A play of theatrical light and shadows is in between the lines of chaos, order and transitions.

Sci-Fi elements are translated into the customers’ journeys through different moods of lighting, concealing and revealing different subjects to create a range of emotions throughout the experience.

At the arrival of the “space shuttle”, customers are transported into a futuristic utopian world with diffused white light. In this monotonous space, all outside stimuli are toned down, creating an experience as if floating in silence washed in white light.

Through the “tunnel”, customers are transported into a different time and space where coloured light floods the entire space.

Grand visual impacts are created by using simple fixtures that prioritise the ease of operation and maintenance. However, the devil’s in the details. Behind the simplicity every light fixture is curated meticulously to complement interior design elements, reinforcing the design lines through lighting.

The final result is an immersive experiential retail experience that is emotive and engaging.
Company Description
Studio Illumine is an international team of lighting designers with a passion for light, architecture and art. The design practice was founded in 2012 and is based in Shanghai. The highly-skilled team come from a variety of design backgrounds and specialise in architectural lighting design solution for high-end corporate, retail, commercial, healthcare and education projects. Its independent and professional status ensures that its services are unaffiliated with manufacturers. Studio Illumine is design focused, crafting holistic designs through close coordination with other design thinkers.