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Witchery Flagship

Prize(s) Winners in Fashion Lighting Design
Company ambience
Lead Designers Gemma Noé, Angela Goncalves, David Justice
Interior Design Company Angela Goncalves/Witchery
Client Witchery
Photo Credits Traianos Pakioufakis
Completion Date April 2021
Project Location Bondi, Sydney
Company Link View
Entry Description

We created a retail lighting experience that works hand-in-hand with consumer psychology & waste minimisation for women’s fashion label Witchery.

The rich sunset light of the world-renowned Bondi Beach acted as a catalyst for the illumination design. To achieve our driving principle of a low-carbon output we emphasised detail and carefully considered customisations of the light fittings & illumination levels.

Throughout the space, spotlights (all downlights & spotlights were made using discarded lighting waste) were tailored with deep baffles and lens technology to reduce glare and create a more intimate environment. They were engineered to illuminate displays only – without bleeding or light wastage, resulting in product focus and more efficiency.

The fitting rooms have custom illuminated garment hangers plus two downlights fitted with a customised softening lens to minimise shadows and give a sense of wellbeing. A rigorous testing process was undertaken to make sure that the colour output from the lighting was consistent throughout. Even the packaging to site was carefully planned, no plastic, fully recyclable and all install guides were paperless.