Automotive Lighting

Tucson Parametric Jewel

  • Company
    Hyundai Motor Company
  • Lead Designer
    Hyundai Design Center
  • Categories
    Winner in Automotive Lighting
  • Location
  • Project Link

The most prominent display of these parametric jewels is on the vehicle's front grille, where Parametric Hidden Lights provide a strong first impression. When the lights are off, the front of the vehicle appears covered in dark, geometric patterns, with no distinction between the signature LED Daytime Running Lights (DRLs), which are seamlessly integrated into the grille. Thanks to state-of-the-art half-mirror lighting technology, when the DRLs are switched on, the dark chrome appearance of the grille transforms into jewel-like shapes, bringing an eye-catching element to an otherwise sleek appearance. On the rear, wide tail lamps with parametric hidden light details continue the design theme