Prize(s) Winners in Interior Architectural Illumination
Lighting Design/Product Company Barbara Balestreri Lighting Design
Lead Designers Barbara Balestreri
Completion Date September, 2016
Project Location Tokyo, Japan
Entry DescriptionBarbara Balestreri’s lightecture for Dolce & Gabbana flagship store in Aoyama, Tokyo features a dynamic and kaleidoscopic concert of light alternatively highlighting products to suggest infinite outfits. The Milan-based studio took inspiration from how millennials choose their look while surfing on Instagram. “On Instagram, the eye scrolls through never ending pictures slotted in grids to find catchy inspirations.†Explains Barbara Balestreri. “With this design solution we aimed to plunge customers into an immersive, non-aggressive and non-digital version of social media experienceâ€. The “lightecture†creates sharp dynamic contrasts of light and shadow. Commercial environment embraces the dramatic world of theatre: traditional retail lighting solutions were implemented by using stage projectors.
Credits:
Lightecture by Barbara Balestreri and Gwenael Nicolas, CURIOSITY
Photos by CURIOSITY
Company Descriptionsculpts spaces with light to craft immersive experiences. The Milan-based studio develops “lightectures†for retail, exhibitions, hospitality and cultural venues across the globe with more than one eye on innovation, research and development. Barbara Balestreri has an established know-how with international architecture practices, leading fashion and lifestyle brands e major institutions from Tokyo to New York, Paris and Dubai.
