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ORNARE MILAN

Prize(s) Honorable Mentions
Lighting Design/Product Company WeLight
Lead Designers JAYME LIANDE
Client ORNARE
Completion Date JUN 2024
Project Location MILANO
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Entry Description

Project Overview: Lighting design for the first European store of a renowned Brazilian furniture brand, located in Milan's Fashion District.

The Challenge: We aimed to elevate furniture pieces to art through lighting, while balancing technical standards, historical preservation laws, and brand positioning in the European market. The design also prioritized employee and customer well-being by using an Integrative Lighting approach to meet visual, biological, and emotional needs.

The Solution: In the 450 m² space, designed by Vivian Coser, the Art All Around concept highlights the furniture with warm, personalized 3000K lighting. Automation enables scene customization and aligns lighting with circadian rhythms. The design incorporates electrified tracks, indirect linear lighting, and a backlit screen to respect historical standards and enhance the brand experience.