Prize(s) Honorable Mentions
Company HLB Lighting Design, ESI Design an NBBJ Studio, Michael Stiller Design, Port Lighting
Lead Designers Carrie Hawley, Amy Huan, Webster Marsh
Other Designer's names Michael Stiller, Trip Kyle, John Beaulieu
Client Verizon
Photo Credits Andy Caulfield, Bret Osswald
Other Credits Gensler, Stantec
Completion Date 2022
Project Location Boston, MA, USA
Entry DescriptionA pioneer in communication technology, Verizon’s new Hub engages the community in a setting that is as big, bold and iconic as their brand. The design team created building-wide installations that leverage Verizon’s technical platforms and express brand innovation.
Key areas of the building with greatest potential to deliver unforgettable experiences were identified: the exterior, entrance, main lobby and Sky Lobby. These activations captivate people at key touchpoints, inspiring them to continue their journey through various spaces. A series of contrasting lighting and media experiences are strategically designed to showcase Verizon’s innovative brand from a pedestrian’s perspective, at the Sky Lobby and at the building’s crown. Each design weaves together a story that invites people to engage with Verizon’s innovative impact.
The experience begins at the entry canopy, featuring high-contrast custom digitally backlit acrylic rods. Motion sensors capture pedestrian movement by activating nodes, creating a constantly evolving, engaging ambiance. Everything culminates at the roof deck, featuring the rods once again with an added twist, color-changing uplights which transform the roof into a canvas visible from miles around.
From the building’s base to its top, lighting serves as the key element which activates and transforms each experience, showcasing Verizon’s innovation.
