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Badoo PopUp bar

Prize(s) Honorable Mentions
Lighting Design/Product Company THE VIEW lighting design bureau
Lead Designers Valery Gorelova
Architecture Company Cedra.Moscow
Client Badoo dating servise
Photo Credits Katrin Davydenko
Other Credits Radugadesign
Completion Date December 2019
Project Location Moscow
Project Link View
Company Link View
Entry Description

A series of 8-night parties had been held by Badoo dating service at the historic mansion in the Moscow city center.

All lighting fixtures had to be temporary and anti-vandal because other events were organized at the mansion between the parties.

Badoo is an online dating service. The client would like to create an unusual, inspirational, and crazy atmosphere for their most active users and help them to forget about the daily routine and cold weather outside.

The main lighting purpose was to convert the mansion into a surreal space on the border between reality and the virtual world. To emphasize the client`s commercial identity, the space was branded with pink and purple colors in lighting and decorations. The 3000K color temperature of the functional spotlights was used to provide enough light for safety and visual comfort.

Cybernetic details like neon wires, projections, and multimedia screens supported the image of the online dating service virtual reality.