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ELLE DECOR ITALY CONCEPT STORE

Prize(s) Winners in Interactive Lighting Projects
Lighting Design/Product Company Barbara Balestreri Lighting Design
Lead Designers Studio Barbara Balestreri
Completion Date April, 2017
Project Location Milan, Italy
Entry Description

During Milan Design Week 2017, Barbara Balestreri created responsive light-installations for ELLE DECOR ITALY exhibition. Visitors were invited to trigger sensors and projections activating emotional and dynamic lighting designs. Guests could sit on a chair to switch on a kaleidoscopic effect of reflections. Glowing globes pulsated creating a raindrop effect over a rippling water surface projected on the floor. Philippe Starck’s hat lamps hanging upside-down from the ceiling lit-up when people steps on a particular spot. A chandelier emanating a warm, bespoke light became a sculpture when indirectly illuminated. “With this installation in collaboration with FLOS we aimed to highlight both the decorative and technical aspects of lighting design which are often presented separately even though they are inseparable aspects of the project” Says Barbara Balestreri.
Credits:
Exhibition organized by ELLE DÉCOR ITALY
The project was developed in collaboration with FLOS
Photos: BBLD Studio
Company Description

sculpts spaces with light to craft immersive experiences. The Milan-based studio develops “lightectures” for retail, exhibitions, hospitality and cultural venues across the globe with more than one eye on innovation, research and development. Barbara Balestreri has an established know-how with international architecture practices, leading fashion and lifestyle brands e major institutions from Tokyo to New York, Paris and Dubai.