How will the jury choose the best?
Innovation — does the product provide something new to the market or supplement/improve an existing product?
Aesthetics — form, shape, color, texture, finishing, the material used, etc.
Functionality — ease of use, safety, maintenance, etc.
Ergonomics — the product’s interaction with the user
Durability — the quality and longevity of the design
Impact — the benefit delivered to the user and/or society by the product
Utility — does the product meet the intended purpose and needs of the user?
Ecological compatibility — potential environmental and/or ecological impact
The reality of production — how realistic is it, technically and economically, to develop and market this product large scale?
Emotional quotient — in addition to fulfilling its practical purpose, does the product create a sense of enjoyment, and satisfaction?