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AMG Lamella Façade

Prize(s) Honorable Mentions
Company Westiform GmbH & Co. KG
Lead Designers Mercedes-AMG, Gellink + Schwämmlein Architekten, Westiform GmbH & Co. KG
Completion Date First AMG Standalone Showroom Beijing, China, completed in December 2018, second AMG Standalone Showroom Gdansk, Poland, completed in January 2019
Project Location Germany
Entry Description

The futuristic standalone AMG Brand Centres – which will display and sell Mercedes-AMG luxury cars exclusively – had to be highly visible and widely recognizable. It was therefore necessary to develop a strong sense of shape, illumination, material selection and structural engineering, so that the brand would be recognizable, whilst also reflecting the values of the AMG – namely speed and precision. Keeping with these AMG brand values, the building’s exterior combines a dynamic LED-illuminated façade set on a monolithic base that gives it immediate visibility and a very strong presence in the environment. Westiform was chosen for the engineering of the illuminated LED-façade and to develop a modular structure which could be installed safely and easily worldwide. The project scope included the technical development, construction, prototyping and the serial production. Westiform also supplies the illuminated AMG symbol and lettering of the wordmark and dealer name.