CompanyStudio De Schutter
Lead DesignerStudio De Schutter
LocationBerlin , Germany
Our client wished for a graphic intervention that would highlight their presence in the neighbourhood. For this, they were looking for a creative solution, which would integrate well into the historical façade and fulfil the many requirements of a listed building.
After evaluating the facade, we chose a niche which in former times was used to place a statue. This niche now carries the initials of the school's name: “MELO”.
We created an aluminium folded back-lit custom-made sign, and played with the height and the depth to increase the visibility of their name towards the main street. Due to the centred folding, the sign has a 3D effect, playing with the perception of the viewer and unfolding the letters as they pass by. Both during the day and in the night, the material changes colour depending on the viewing angle, enhancing the optical illusion. The sign complies with german listed building norms by reducing the the surfaces in contact with the facade to an absolute minimum.